How To Become A Social Media Consultant

In this course we’ll show you how you can add value to small and local businesses using social media, and most importantly how you can get results for your clients. We’ll take you back through the fundamentals of social media and how it can be used as a tool to gain attention, get clients, run promotions and build engagement with your client’s customers.

By the end of this course, you will understand the opportunity, how to gain credibility, what channels to focus on, what services to offer, how to do a social media audit and how to set yourself apart from the average social media consultant. We’ll talk about the demographics of each platform, and the types of content best suited to each platform. We’ll show you how you can easily create great content that works, and with ease, how to schedule content and the management tools you can use. We’ll also show you how to measure your performance so you can provide evidence for your clients.

We’ll talk about what most businesses want from a social media manager, how to create service packages, and service agreements along with tips on how best to manage social media accounts for your clients. You’ll learn how to pitch your prospects, a formulaic approach to pricing your work, and setting expectations and boundaries so you can make sure you get paid for extra work. Finally, we’ll look at how to build your brand as a social media consultant.