You may view LinkedIn as a platform to showcase our career history and professional lives, so as you move into the world of entrepreneurship and self-employment, at some point you will want to tap into its huge potential as a business owner.

In this course we’re going to show you how to set up your LinkedIn account and walk you through the statistics of LinkedIn, so you understand the opportunity and the steps to maximise LinkedIn’s potential.

By the end of the course, you’ll have your account set up if you haven’t already, along with some tips on how to strengthen your profile. You’ll understand the right way to connect with people, attracting the right connections through brand and relationship building, avoiding the common mistakes and a bunch of tools you can use to grow your network.

You’ll learn about LinkedIn Premium with a breakdown of the features. Finally, we’ll walk you through LinkedIn’s advertising options, and overview of the LinkedIn campaign manager and LinkedIn groups.