YouTube is arguably replacing what many of us recognise as television entertainment, with 2.1 billion monthly active users and 122 million daily users (5th Oct 2022), your audience is definitely watching. Whether you’re a budding presenter or cripplingly camera shy, you can use the massive potential of YouTube to grow your business.

In this course we’re going to start with key stats and talk about some key strategies you need to know to take advantage of this platform, which takes us nicely into why you should be using YouTube and how to use it to drive traffic. With over 300 hours of video uploaded every minute, we’ll show you how not to get lost in the crowd and find your people.

By the end of the course, you will have learned how to go about setting up your YouTube channel, and how to come up with you channel name and description to grab the attention of your audience. You know how you to create your artwork the right way, so your channel looks the part and gets the attention of your audience. We’ll show you what equipment you’ll need whatever your budget, and we’ll show you how you can create awesome animated videos if getting in front of the camera just isn’t your bag.

You’ll learn a whole bunch of hacks and tips to grow your channel and the YouTube hook. You’ll understand what works and what doesn’t, how to find out what your audience is looking for, and what to look for in other successful channels. Finally, we’ll talk about copywrite and what you can do to avoid the dreaded copywrite strike.