Webinars are a great way to build trust with your audience when you’re just starting out, and your audience doesn’t yet know you, but the idea of doing a webinar can be a daunting. In this course you’ll see why webinars are not something to be feared.

Webinars don’t necessarily need to be live, so that’s the first hurdle, and a pretty massive one too! You don’t need an audience to bounce off either. This means you can take your time building a pre-recorded without any of the pressure associated with a live online event. You can re-edit to your hearts content until you’re satisfied. We’ll talk about the pros and cons of live and pre-recorded webinars. Once you’re done, you’ve got half an hour to an hour of value packed content that you can repurpose for any platform, a Facebook or LinkedIn post, an Instagram story, TikTok videos, a blog post, article, or Pinterest infographic, and multiples thereof. Its for this reason that creating webinars can be a brilliant investment in time and effort, especially if you can make your webinar evergreen.

In this course we’ll give you an introduction to webinars, how to grab your audience and keep them engaged throughout, how to build trust using trust triggers. We’ll talk about why some webinars fail, and the 5 key ingredients to make sure yours don’t.

By the end of this course you will have a good understanding of how and why webinars are another useful part of your marketing strategy, how to structure your webinar, how to create the content and what to include, what you should and shouldn’t say and how to draw in your audience, and how you can use webinars to address barriers to a sale, which will often be the objective of your webinar, if not to gather feedback and or contact details to build your email list.

You’ll understand the webinar success formula with tips on getting the most out of your webinar, a pre webinar checklist, and some key presentation skills, then we’ll show you how to fill your webinar with delegates and where to find them. Finally, we’ll talk about the techy stuff and why you don’t need any fancy gear, we’ll show you some platforms and what you need to consider when you’re choosing between them, then we’ll show you how to set up a webinar using GoTo Webinar with some best practice notes.