This course will guide you through the process of vetting your business idea so you can get a feel for the market you're selling to before you start.

Its really important that you research your market before you get all crazy building websites and sales pages and stuff. Your initial market research is like doing a dry run on your idea. You're thinking about where the customers are going to come from, how you're going to reach them, and how are you going to deliver whatever it is you're selling.

There's nothing that will demotivate you more than putting your heart an soul into an idea, only to find out too late that there was no market for your idea, your product or service.

If you're in a market you already know, because you've worked in it for years, or you've been using products from that market, this is a much easier task, but its still important. Even if you know the market, do you know where those customers are, where they hang out online, the size of the market.

This course will give you the tools and the knowledge to answer the following key questions about your market.

• Is your market easy to reach?
• Is you rmarket great in number?
• Can your market pay for your product?

By the end of the course you'll know if your idea's got legs, you'll have a feel for its potential, and you'll have the confidence to know whether to go for it.

This is business. Business has risks, and there are no guarantees, but if you pay attention and you do your homework, you've got a decent chance of winning.