Facebook remains a place where millions of us hang out online with friends, explore our interests, and follow people and groups that inspire our aspirations. More often than not you’re going to find you can reach your audience have a place here where you can reach them for free and with paid Facebook marketing. Both free and paid marketing have their place here, and in this course, we’re going to show you how to reach and engage with your audience.

In this course we’re going to go back to basics, before going deeper into some of the lesser-known features that are not obvious to the average Facebook user, especially if you’re new to using Facebook as a tool for marketing.

We’ll walk through the features, groups, ad libraries and then on to creating pages and groups and building audiences for your business. We’ll show you where to find inspiration for content, what kinds of content you can create and tools you can use to create beautiful engaging content.

By the end of the course, you’ll have a full understanding of how the professionals use Facebook as a marketing tool for any business, online or offline, how you can find and build an audience, and build trust so your potential customers want to buy from you.