Pinterest describes itself as a visual discovery tool to find ideas for your projects and interests where users can follow other accounts brands and businesses, or “boards” within those profiles. Rather than connecting people and business through news and information they have to share but Pinterest connects people through the things they find interesting usually in a visual way. In this course we’re going to show you how get the best out of it.

This course starts with a foundational understanding of what Pinterest is and how it relates to marketing for business, and the difference between business and personal accounts. You’ll learn how to set up your business account, how to create boards and how to pin pictures and videos.

By the end of this course, you’ll understand how you can use Pinterest to drive engagement with your audience, how to optimise your account and use Pinterest’s widget builder for your website to drive engagement, along with growth strategies and tools you can use to generate leads, including building campaigns using Pinterest ads.